E-commerce going SOCIAL Today we will make the review of the Facebook Application called StoreYa, which helps Online retailers to "become Social in less than a minute".
The basic idea of this great Facebook Application is to offer to Online Retailers a solution for importing their online Store into Facebook and customize the new storefront to match both Facebook arena and the specific store's look & feel. In a nutshell when you use this Facebook Application users can see all the products offered that you sell in your online shop and when they chose what they want to buy and click on a product they are automatically taken to the real shop to finish the process of purchase.
In my opinion the idea of this Facebook Application is great, since I think that users are still reluctant from buying directly on Facebook, and this opens a new world of possibilities for online retailers, that want to take the next step into the social world but yet have not found the right way to do it.
Another interesting feature offered by the StoreYa is the backend platform which enables online retailers to track the performance of their products, analyze the interactions of users with products and also make searches on Facebook seeking for purchase intent from users updating their status.
I had the chance to talk with the developers of this Facebook App and they explained to me how this works with the following example:
For example: if you're selling shoes, and you type in "I want to buy shoes" you will receive fresh statuses that were just being posted by users.
In my opinion StoreYa did a great job in terms of the solution that they provide as well as the potential increase on sales that they offer to online retailers. My qualification for this Facebook Application is 4.8 out of 5. A must have Application, if you are selling online.
Tidak ada komentar:
Posting Komentar