Look Both Ways When Crossing the Marketing Street

If you think back carefully (if you're old enough) to the 1960s when advertising was born, you'll remember that for the most part, messages were sent out on a one-way street.  Companies fed impressionable consumers, usually housewives, with products and services that would improve their lives.  Advertising taught  them that Ajax was "stronger than dirt" and that McCormick Schilling seasoning would make their meatloaf tastier, and better yet, have their husbands coming home for more.

Until now, marketing has been a one-way street.   It's not enough to just send messages out to your audience.  With the technology boom, people are continuously receiving and exchanging information right at their fingertips.

Creating unique content and pushing it out through the major platforms, such as Facebook, Twitter, YouTube and LinkedIn is essential to the success of your business.  It's also just as important as receiving and responding to the flow of comments that come back to you.  Make the most of the web-enabled marketplace and engage with your customers.  Give them information at the time they need it.  Refine your content until you get the comment, re-tweet or "share" that you're hoping to achieve.  Interact with your target consumers.  Looking both ways will get you there.


Image courtesy of Human Descent.