As a freelance magazine writer, I've come to rely on obtaining information and even inspiration from the Web. Having loads of great PR contacts and receiving their steady stream of press releases and emails is always appreciated. But, I don't I rely on them entirely when sitting down to write the story. I let my fingers do the research.
Like a spiders crawling websites, I, too, search and search and search for pertinent, relative and authentic information to help build the story. I may go to Linkedin to find out more about a person's business expertise, to Twitter to gather daily thoughts and ramblings, to YouTube to catch someone in action, to Four Square to see where people are in the day, to Facebook, to keep in touch with businesses and people in general, and so on. Then, of course there are blogs written about a certain topics, or published articles to compare the content, tone, or to discover new angles.
As a freelance writer, I also have to know who I am writing for by understanding the publication thoroughly and being aware of their readers' interests. Through social media, I can easily keep up by following their tweets, visiting their online magazine (although content for print is usually distinctively different than online versions), and reading back issues of publications that I am interested in submitting queries to.
The information is all there. Best of all, it's not a one-way street. There's plenty of opportunity for interaction to take anything, from writing a story, to building relationships to the next level.
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