Animals Gone Wild all over FACEBOOK
Today's Facebook Application Review is about an Application willing to help the environment, called Animals Gone Wild.
The idea of this Facebook Application developed by Chegg ((an online textbook rental company) is to help nature by planting a real tree every time one of the goals of this Facebook App is achieved.
To do that once you install this App you have to share with your Facebook friends pictures of cute, wild animals and every ten shares a real tree is planted thanks to the a partnership between the Developers of this Facebook Application and the American Forests Global ReLeaf Program.
As I've been personally told by the promoters of this Facebook Application Animals Gone Wild, their innovative marketing model with environmental implications is aiming to create a more involved concious of the effects of deforestation and through that promote their product.
Overall I personally think that this Facebook Application has a great design and I am always in favor of Marketing Campaigns that invest their budgets in effective things besides branding.. so they have my Kudos for that.
The qualification for this Facebook Review is 4.3 out of 5, great goal, great idea and a very smart Marketing twist that shows us that people can make real business and help nature at the same time.
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